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2017_Q4

Introducing paid-for subscription layer to Zafiri, placing a paywall before two premium offerings. 1. City Guides: where to run, cycle and swim in cities, starting with London, San Francisco, and Rome. 2. Trips: training weekends away, typically near to a major city and orientated around an outstanding property. SW U.S. for 6 weeks until mid-Nov. (San Fran., L.A., Phoenix, Austin) before San José del Cabo (6th – 22nd Nov.). Then Mexico City (> 28th Nov.), Portland (> 1st Dec.), Seattle (> 8th Dec.), Vancouver, B.C. (> 14th Dec.), returning to San Fran. until 19th Dec.. Finally, returning to London for Christmas.

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