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Will Ross | April 6, 2020

A move to King’s Cross re-orientated my perspective on London after a year in Tottenham. Spent two weeks between Johannesburg and Cape Town, meetings for Tendo. Covid-19 emerged in Italy soon after returning, shifting our focus on Tendo – online training for furloughed workers. Read the remarkable Three Women. Saw Norwegian Tuvaband perform at The Lexington (mesmerising opening with Trees). Visit to Marian Goodman Gallery for the remarkable An-My Lê’s Silent General, a photography show – border control, landscape and military industrial complex.

Will Ross | January 9, 2020

Wrapped the decade with Bethnal Green Ventures’ Demo Day presenting Tendo. A late-Autumnal West Country trip provided an opportunity to check into Bath. Then onto Frome the following day (NB visit on First Sundays), before returning to the train and onward to Bruton and Hauser & Wirth’s remarkable outpost. Overnight at the converted At the Chapel. A more total restoration the following day at The Newt from South Africans Karen Roos and Koos Bekker of Babylonstoren, doing up he former home of Hobhouses. For December, a weekend in Scotland, then a quiet Christmas in Buckinghamshire.

Will Ross | October 7, 2019

Made a fundamental shift with Tendo, involving Bethnal Green Ventures for 6% equity. Visited Manchester to see Timpson who are known for employing ex-offenders. Track season languished. Returned to California for a wedding – Ojai was a highlight, a tiny town 90 minutes from Los Angeles. Wrapping the decade in the UK.

Will Ross | July 1, 2019

On Tendo, now working directly with employee users to define best routes to weekly Stamps and how this relates to employer adoption. A long weekend in Lisbon in May uncovered a number of treats ant the viewing of Jeff Wall’s Morning Cleaning, Mies van der Rohe Foundation at. The Track season has started with flakes of rust shorn off in early April and a sub-2 time down before the end of June. Upcoming are the prospects of a small amount of investment for Tendo and continued efforts on the track for London Heathside.

Will Ross | April 1, 2019

Tendo now allows both employers and employees to issue verification for work done, allotments of hours and skills on a weekly basis. First visit to South America, via Buenos Aires, Patagonia and Mendoza. A highlight – hiking the W-Trail in Torres del Pain with my brother (80km in three days). Enjoyed reading McCarthy’s Blood Meridian. Published Zafiri guides for Johannesburg and Baltimore. // Track season begins: sub-1:57.00 goal for 800m.

Will Ross | January 1, 2019

Tendo which is now usable in the UK, acting as a skills passport for frontline workers, with two-way verification built into every data point to ensure trust. Ended 2018 in South Africa, combining bush, Johannesburg and Cape Town / Stellenbosch. Now 22 city guides on Zafiri. >> Focusing on Tendo, customer activation and continued localisation to enable South Africa and USA. Travel: January 2nd, back in London for two months before starting March in Argentina (Buenos Aires, Patagonia, Mendoza).

Will Ross | October 2, 2018

Rounded out a consistent season on the track – no bounding results but repeatedly c. 1:59 in the 800m. Entralled by Dorothea Lange’s photos at The Barbican, including original note from Steinbeck whose Grapes of Wrath is the written account of the photographer’s Great Depression series. Batched feedback for Tendo to release via SMS this quarter. Finally cracking the whip on surfing with a long weekend in Cornwall before setting out to New York on October 16th. Spending a week between Baltimore and D.C., then returning to London November 9th. Kruger, Johannesburg and Cape Town from the end of November until returning to London on January 2nd.

Will Ross | June 27, 2018

Last quarter, published important piece on Johannesburg’s waste pickers, highlighting use case for Tendo, new app I’m building for labour verification and skill acquisition (sign up for updates). New city guides on Zafiri: Hollywood, Seattle, DTLA. This summer, competing in middle-distance track races for the rest of the summer (lofty goals set). Predominantly in London area July to early September, then Florence, Milan, Verona and Munich during the mid-month.

Will Ross | March 23, 2018

Extend Zafiri City Guides to a total of 20, including full coverage of West Coast (North America). UX research for Tendoreleasing prototype. Reduce volume and increase speed in track intervals. Fuerteventura for Easter, Berlin the following weekend, arriving on 4th. To Brooklyn for four weeks from 24th April, with short trips Upstate (Catskills & Tivoli). From May 20th: Pittsburgh, Aspen and Boulder. Returning to London via in time for Bonobo at Alexandra Palace (June 1st).

Will Ross | December 14, 2017

Broaden collection of Zafiri City Guides to include 12 cities. Race twice (parkrun included). Amsterdam from 11th Jan. before taking train to Paris. Returning to London 19th Jan., then to Cape Town on 23rd. Western Cape for three weeks before Namibian desert and Harare, closing the loop with a flight to Johannesburg on 28th February. Returning to London 8th March.

Will Ross | September 12, 2017

Introducing paid-for subscription layer to Zafiri, placing a paywall before two premium offerings. 1. City Guides: where to run, cycle and swim in cities, starting with London, San Francisco, and Rome. 2. Trips: training weekends away, typically near to a major city and orientated around an outstanding property. SW U.S. for 6 weeks until mid-Nov. (San Fran., L.A., Phoenix, Austin) before San José del Cabo (6th – 22nd Nov.). Then Mexico City (> 28th Nov.), Portland (> 1st Dec.), Seattle (> 8th Dec.), Vancouver, B.C. (> 14th Dec.), returning to San Fran. until 19th Dec.. Finally, returning to London for Christmas.

Will Ross | July 8, 2017

Finally subscribed to Guardian and NYT. Diving deeper into Framer, Sketch and Zeplin. Posting 1+ times a week at Zafiri, focusing on new city guides. Competing in middle distance races (800m). Europe (London-Munich-Rome-Oslo) until 22nd September, then to New York before San Francisco from 27th September.